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Month: July 2018

Presentation Design – The Death of Bullet Points

Presentation Design – The Death of Bullet Points

Once was the last time you went to a presentation and came away impressed by the photo slides?

It is, of course, fashionable these days to speak negatively about PowerPoint, and how most onscreen presentations put audiences to “death” with an onslaught of just one bullet-pointed paragraph of words after another. That is also true that the same people who like to trash PowerPoint often create mind-numbing program themselves, and then state that it’s not their fault – their employers cause them to become beget slides that turn brains to spread. presentation designers in singapore

Although businesspeople are quite much tied to PowerPoint these days, and must be for the not far off future, there were a few pioneers out there who are trying to replace the ways we use slides to convey information or persuade others to see things our way. And so even though PowerPoint is still quite definitely alive and kicking, we feel that bullet points as knowledge builders might be doomed: some designers at the revolutionary are trying new forms and structures. 

One particular person whose work you have to know if you don’t already is Cliff Atkinson. Regarding to Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants, “Cliff Atkinson is convinced he’s built the mouse button trap. He wants all of us to dump boring, bullet-riddled slides, and he has an innovative solution: this individual taps Hollywood-style storytelling to transform PowerPoint presentations from endless lists of topic points into compelling sales and marketing communications. ”

Atkinson’s book Over and above Bullet Points demonstrates how to use the ability of storytelling to make PowerPoint presentations effective communication tools, not merely speaker remarks. With Atkinson’s method, you not only produce demonstrations that are not uninteresting, but you are also forced to think about what you are stating in a way that all audiences relate to: telling them a story.

You should also be aware of Lawrence Lessig, who has created a buzz during the previous couple years with what he believes is a “minimalist” presentation design way. It’s interesting, and definitely worth getting up to date on it if you’re in the display business. The best form of this style that we’ve seen is in a keynote given by a guy named Wang Hardt. You really need to watch this performance to appreciate its electricity as an antidote to the common business display. Here is definitely one hyperlink: identity20. com/media/OSCON2005.

The problem I have with this approach is that while its followers consider it minimalist because there is typically no more that one word or image on the screen at a time, nearly EVERY SINGLE word in the story is projected, so that after some practice, the presenter simply gives a completely pre-written script. This is interesting to watch and naturally holds your attention throughout, but rather than putting the presenter at the center of the task, the result is that 99% of the audience’s attention is drawn to the screen.

Ideal frightening thing here is which it probably will have huge appeal to NewGens and younger, who sadly have no idea how to relate to another individual except through the program of some electronic device. Which means this is presentation as video-game / hip hop as well as text-message-me-from-the-end-of-the-bar. The presentation CAN BE the screen, and the presenter gets kudos for his electronic design skills rather than her capability to be human.