4 Simple Tips to Reduce Cart Abandonment Rates on E-Commerce Sites

4 Simple Tips to Reduce Cart Abandonment Rates on E-Commerce Sites

The e-commerce industry is one of the most thriving industries around the world presently. A great e-commerce site is a place where people can buy things/articles that they might require by making use of a click. But is not everything is fine with these websites. There are many issues faced by them. Cart abandonment is one of the most serious problems that they face. Due to the abandonment these sites lose quite huge earnings on a regular basis. Right now there are various issues, which may lead to desertion. Security, high shipping costs, product unavailability and insufficient proper assistance are some of difficulties reasons for the same. Cart desertion rates are on a rise these days and given below couple of techniques to reduce the same. Floor Cable Tid

High shipping costs:

Just about all of the e-commerce sites offer huge regarding their products and try to balance it with high shipping costs. But as per reports of numerous studies high shipping is one of the prime factors behind increase in cart desertion rates. To reduce the abandonment the initial thing that an e-commerce site need to do is to let the customer learn about the shipping costs at the very beginning. Likewise, if the shipping rates are produced competitive, it would help reduce the desertion rate by a huge margin. 

Product Unavailability:

There are a few occasions when products a customer has added run out of stock by the time he/she accomplishes the shopping process. This could force the customer to abandon the complete cart. To prevent this must make sure that there are enough stocks of all the products all the time. This will help reduce the cart desertion rate considerably.


The customers do not feel secure enough to expose their personal information as well as credit credit card and bank account particulars on an e-commerce site. Just for this they abandon the wagon along with the items that they shopped for. To prevent them from leaving, the site must make sure they provide the customer with proper security and privacy. By simply displaying safety icons like the ones of IronKey can make the customer feel safe. Also by having feedbacks from the previous customers will also help raise the trust factor. This will help web commerce sites in reducing the cart abandonments.

Lack of proper assistance:

Based on reports the major reason for cart abandonments are the lack of proper assist with the customers. In many occasions the customer cannot find a way in order to some of his/her doubts about the purchase he/she is making. This causes the desertion of the shopping basket. Hence e-commerce sites with click to chat features like and click to call features like BounzD might have far lower desertion rates. These features would help the customer hook up instantly with the consumer service executives and get the challenge solved at that instant itself.

Comments are closed.