Just lately, Google announced that they have integrated their main search algorithm into their local search algorithm, incorporating the two so that local search results now show up within the regular results page. This will make sense when you think about how mobile devices have changed the way we use search engines. More and more people – about 20% of all queries, according to Google – are using search motors for location-based results. That means more people are heading to their notebook computers or smartphones to find and get directions to restaurants, bars, clothing stores, and more. But what does this shift towards area mean for your SEO campaign? Moreover, what does it mean for your business? Read on to learn. social signals
Local SEO is very important for virtually any business that operates out of a physical, brick-and-mortar location. However, many SEOs – especially ones that put emphasis on paid position over content-based strategies – are rushing to message local-specific SEO in place of global SEO. This kind of is a reactionary make an attempt to appear ahead of the curve. Here are a couple things to keep in mind when seeking local SEO.
1 ) You’re probably already carrying it out.
Even if your company doesn’t go business online, you shouldn’t abandon global SEO for local. How come? Because when you look at it, local SEO is global SEO. Location-based keywords are merely variants of the keywords for which you are already optimizing.
For instance, if you want to rank for “SEO company” and you are based in Portland, Oregon, chances are you have used the expression Portland SEO company several times on your site or blog. Additionally, if your small business has a physical location should you have your address on many, if not all, of your site’s pages. In these instances, the web and SEO content get created is already location-based.
2. Starting local SEO isn’t rocket science.
There are many specific tricks to local SEO, but it does not differ much from global. A large couple of local directories and native search engine pages you will need as a part of (Google Places, for instance) but the most local SEO work is just including more location-based content on your website and blog.
3. If people the business, they’ll do the work for you.
A tiny but increasingly important part of local SEO is customer reviews. This marketing technique allows customers to talk about their activities with your enterprise and boosts the number of one way links and attention your site gets. Be careful, though; only a few press is good press, and a negative viral campaign could happen if you provide a poor product or service.