New Rules for Facebook Contests

New Rules for Facebook Contests

Facebook or myspace contests are a great way to generate enjoyment and get more attention for your brand. The rules that contain been in place put a few restrictions on how business could and could not do when holding a contest. Those rules weren’t often followed and were somewhat hard to understand. get ip votes

In order to increase the contest experience for creators and users, Facebook has recently made changes to the Conditions of Service that impact sweepstakes and contests. 

Relating to Facebook, the changes were important in order to give marketers more flexibility. Marketers can now use Facebook for quick contest turnarounds, which they had been getting with Instagram and Twitter.

Likewise, so many brands were not following the guidelines that were set by administrators that it must be probably more economical to change the guidelines than attempt to control in most of the non-compliers.

Whilst it is still against the rules to require users to perform actions that show up on their personal Timelines (i. electronic. share this post), brands can ask users to visit the manufacturer page to like a post as a contest entry.

One more change that Facebook made to its Terms of Service is the simple fact brand pages can no longer tag people in content through which they are not depicted. Also, it is no longer allowed to encourage others to tag themselves or others in images that they can be not in for a contest entry.

This kind of doesn’t mean that users can no longer label friends and family in photographs on their personal Timelines. It is simply a rule to keep businesses from using the tagging feature for their contest entries.

These changes give brands even more options in regards to creating new contests and special offers. Contests can be accomplished more quickly. It is still recommended that brands how to use software for their contests since they are better for customer buy and brand awareness. Even so they can also take far more time and money.

Brands shall no much longer be required to use a third-party software from companies like Wildfire or Virtue. Entries can be collected with users brief review or just like a post or sending a personal communication. Likes can provide as a voting mechanism (the comment to complete loves, etc. ) to determine a winner.

Marketers are still in charge of following all of the Facebook guidelines for contests and drawings and must post offer conditions and eligibility requirements for users to see. They must also include a release of Fb by each contestant and acknowledge that the competition is in no chance supported, administered or sponsored by Facebook.

Many of the rules for contests and promotions haven’t changed, but slightly tweaking to the Tos has made it much simpler and added some overall flexibility for marketers.


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